{"id":309,"date":"2023-09-15T06:51:03","date_gmt":"2023-09-15T06:51:03","guid":{"rendered":"https:\/\/blog.since2020.jp\/bisblog\/?p=309"},"modified":"2023-09-15T06:55:21","modified_gmt":"2023-09-15T06:55:21","slug":"how_to_use_gtm","status":"publish","type":"post","link":"https:\/\/blog.since2020.jp\/bisblog\/how_to_use_gtm\/","title":{"rendered":"GA4\u306b\u7528\u3044\u308bGTM\u306b\u3064\u3044\u3066\u4f7f\u3044\u65b9\u3092\u89e3\u8aac"},"content":{"rendered":"

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GA4\u3068GTM\u306e\u7d39\u4ecb<\/h2>\n

Google Analytics\uff08GA\uff09\u306f\u3001Web\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u89e3\u6790\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3002\u4e00\u65b9\u3001Google Tag Manager\uff08GTM\uff09\u306f\u3001Web\u30b5\u30a4\u30c8\u306b\u8a2d\u7f6e\u3059\u308bJavaScript\u30bf\u30b0\u3092\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3002GTM\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001Web\u30b5\u30a4\u30c8\u306e\u30bf\u30b0\u306e\u7ba1\u7406\u3092\u5bb9\u6613\u306b\u3057\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u7387\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n

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GTM\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001Web\u30b5\u30a4\u30c8\u306e\u8a2d\u5b9a\u3092\u5909\u66f4\u3059\u308b\u5fc5\u8981\u304c\u306a\u304f\u3001\u65b0\u3057\u3044\u30bf\u30b0\u3092\u8a2d\u7f6e\u3059\u308b\u305f\u3081\u306bWeb\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u305b\u3093\u3002GTM\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30b0\u306e\u8a2d\u5b9a\u3092\u5bb9\u6613\u306b\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

GA4\u3068GTM\u306e\u4f7f\u3044\u65b9<\/h2>\n

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GTM\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30bf\u30b0\u3001\u30c8\u30ea\u30ac\u30fc\u3001\u5909\u6570\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30bf\u30b0\u306f\u3001Web\u30b5\u30a4\u30c8\u306b\u8a2d\u7f6e\u3055\u308c\u308bJavaScript\u30b3\u30fc\u30c9\u306e\u3053\u3068\u3067\u3059\u3002\u30c8\u30ea\u30ac\u30fc\u306f\u3001\u30bf\u30b0\u304c\u5b9f\u884c\u3055\u308c\u308b\u6761\u4ef6\u3092\u6307\u5b9a\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3059\u3002\u5909\u6570\u306f\u3001\u30bf\u30b0\u5185\u3067\u4f7f\u7528\u3055\u308c\u308b\u5024\u3092\u5b9a\u7fa9\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3059\u3002<\/p>\n

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GA4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306eGTM\u3067\u306e\u5b9f\u88c5<\/h3>\n

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